Wednesday, November 09, 2005

Improving traffic to your blog - RSS and Content

.. cause you want to spread the news, don't you?

In the previous articles of this series I focused on links and keywords. Now we will cover the last two subjects: RSS and Content.

RSS feeds

RSS stands for Really Simple Syndication (terms also used: Rich Site Summary and RDF Site Summary) and is part of the XML family of communication standards. These programs or scripts can allow you to have your news and updates from your blog broadcasted on other sites that are willing to post your RSS feed.

RSS feeds are a way to syndicate content, to share content it with others. Others can be sites or people using RSS readers. Sites like Feedster live on them. But there are plenty of RSS reader clients one can use. I use SharpReader. Modern browsers like Firefox and Flock can work with them. And so will the upcoming Internet Explorer 7.0.

Using a RSS reader you can keep up to date with a lot of news and blogs. Right now I have some 40 to 50 feeds that I keep track of on a daily basis.

RSS is just another channel to promote the content of your blog. Costs are low, as most blog software support it already.

Content

The final subject is the most important of all. People will not read or link to your blog if it does not have anything of value. You need to sustain quality and quantity of content.

Content is King and will always be King. Keep the flow of blog entries going. Be sure to blog regularly. At the very least once a week. Better daily. But do not blog just to blog. It should contain some relevant content. Yes, you can side step from the main subject of your blog. Add some short funny bits now and then. Or comment on current world affairs.Georg W. Bush, which should be easy ;-)

Keep the blog entries coming. And remember to link between your own items.

Wrapping it up

There is so much more to write about this subject. Much of the SEO tricks for normal websites apply to blogs and vice versa. Using good common sense without any tricks will give good results at the end of the day.

This is part of a series of articles on improving traffic to your blog.